Privacy policy

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from Affurmi.com.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies that are installed on your device. As you browse the Site, we gather information about the specific web pages or products you view, the websites or search terms that led you to the Site, and how you interact with the Site. This information, referred to as "Device Information," helps us enhance your experience.

We gather Device Information through the following methods:

  • "Cookies" are data files placed on your device, often containing an anonymous unique identifier. For more on cookies and how to disable them, visit http://www.allaboutcookies.org.
  • "Log files" record actions on the Site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • "Web beacons," "tags," and "pixels" are electronic files that capture information about your browsing behavior.

Moreover, when you make a purchase or attempt to do so through the Site, we collect specific information from you, including your name, billing address, shipping address, payment details (such as credit card numbers), email address, and phone number. This information, referred to as "Order Information," enables us to process your orders effectively.

In this Privacy Policy, "Personal Information" includes both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We utilize the Order Information primarily to fulfill orders placed through the Site, which includes processing payment details, arranging shipping, and providing invoices or order confirmations. Additionally, we use this Order Information to:

  • Communicate with you.
  • Evaluate orders for potential risks or fraudulent activity.
  • Provide you with information or advertisements about our products or services, in line with your preferences.

The Device Information we collect helps us screen for potential risks and fraud (specifically, your IP address), as well as enhance and optimize our Site. This includes generating analytics to understand how customers interact with the Site and to assess the effectiveness of marketing campaigns.

SHARING YOUR PERSONAL INFORMATION

To aid us in utilizing your Personal Information, as described above, we may share it with third parties. For instance, we use [e-commerce platform] to power our online store. You can read more about their use of your Personal Information here: [link to privacy policy]. We also use Google Analytics to gain insights into how customers use the Site. More information about Google's use of your Personal Information can be found here: [link to privacy policy]. You can opt-out of Google Analytics here: [link to opt-out].

Additionally, we may share your Personal Information to comply with applicable laws, respond to legal requests, or protect our rights.

BEHAVIOURAL ADVERTISING

As mentioned above, we utilize your Personal Information to provide targeted advertisements or marketing communications that align with your interests. To understand more about how targeted advertising functions, visit the Network Advertising Initiative’s educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not change our Site’s data collection and use practices in response to a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you possess the right to access, correct, update, or delete personal information we hold about you. For inquiries related to these rights, please contact us through the contact information provided below.

Furthermore, if you are a European resident, note that we process your information to fulfill contracts we may have with you or to pursue our legitimate business interests. Your information may be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

We retain your Order Information for our records after you place an order through the Site unless you request its deletion.

 

CHANGES

We may update this privacy policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, questions, or complaints, please contact us via email at info@affurmi.com.